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How to Choose the Right Senior Placement Agent Insurance: A Step-by-Step Checklist


caregiver in assisted living facility greeting elderly man

Finding the right senior placement agent insurance isn’t just about checking a box—it’s about protecting your business, your reputation, and the families you serve.


With so many policy types, coverage levels, and industry-specific requirements, it’s easy to feel overwhelmed. But choosing the right policy doesn't have to be complicated.


This guide breaks down how to choose senior placement agent insurance in a clear, actionable way—so you can confidently protect your agency and stay compliant with networks, facilities, and franchise contracts.


Why Choosing the Right Senior Placement Agent Insurance Policy Matters

If you’re referring families to assisted living, memory care, or other senior housing, you’re in a high-trust, high-liability profession. One oversight—or one misunderstood recommendation—could lead to a lawsuit or professional complaint.


That’s why the insurance you choose matters. The right policy may:

  • Help pay legal defense costs in the event of a claim

  • Satisfy contract requirements from senior living communities

  • Protect you from financial loss related to professional disputes

  • Enhance your credibility with families, partners, and networks


Step 1: Understand the Two Core Types of Coverage

Most comprehensive senior placement insurance policies include two main components:


1️⃣ Professional Liability Insurance (Errors & Omissions)

This may protect you from claims that your advice, referrals, or actions led to emotional, financial, or physical harm. Think: referral to the wrong level of care, failure to disclose key info, or a misunderstanding with the client that escalates into a legal dispute.


2️⃣ General Liability Insurance

This may protect you if someone is injured during a meeting or if you cause accidental property damage while conducting business (e.g., at a facility tour or presentation).


Bottom line: All placement agents should carry both.



Step 2: Assess Your Risk Profile

Your ideal insurance structure depends on how your business operates. Ask yourself:

  • Do you meet clients in person or conduct in-home visits?

  • Do you drive to facility tours using your personal car?

  • Do you collect sensitive client information (health, financial, etc.)?

  • Do you have contractors or employees on your team?

  • Are you affiliated with a franchise (like CarePatrol, Assisted Living Locators, Oasis Senior Advisors or Senior Care Authority)?


Each of these adds potential exposure. The more active your operation, the more comprehensive your policy should be.


Step 3: Know the Standard Coverage Limits

At CarePro, we recommend:

  • $1,000,000 per incident

  • $3,000,000 aggregate annually


These limits typically meet the requirements of most national referral networks and senior housing facilities.


Higher limits may be available if you work in high-risk states, operate in multiple locations, or manage a team.


Step 4: Make Sure the Policy Is Industry-Specific

Here’s something most agents don’t realize: a basic small business insurance policy may exclude the very risks you face daily.


Many general policies:

  • Do not include professional liability (or limit it to non-healthcare services)

  • Do not address referral-specific exposures

  • May not satisfy the COI requirements of the senior care facilities you work with



This matters when you’re under the microscope or need to show proof of coverage for a contract.


Step 5: Ask the Right Questions Before You Buy

Here’s a checklist of questions to review before committing to any policy:

✅ Does it include both general and professional liability?

✅ Are policy limits at least $1M/$3M?

✅ Is cyber liability available or included?

✅ Can I add non-owned auto if I use my car for work?

✅ Is workers’ comp available if I hire someone?

✅ Does the policy comply with state-specific or franchise insurance requirements?

✅ Is the insurer experienced in healthcare or senior care?

✅ Will I receive a Certificate of Insurance (COI) to share with facilities and networks?


A well-structured policy should check all of these boxes—or at least give you the option to add what you need.


Step 6: Budget for the Real Cost

For most solo agents, pricing for senior placement insurance falls between:

  • $1,400–$1,800 per year for core liability coverage


Adding other components like cyber, auto, or workers’ comp will increase your premium, but often at affordable rates.


Your actual cost may vary depending on your:

  • State of operation

  • Number of agents

  • Claims history

  • Desired coverage limits



Step 7: Be Prepared to Share Proof of Coverage

If you plan to work with:

  • Assisted living or memory care facilities

  • National referral networks

  • Placement franchises

…you’ll likely need to submit a current Certificate of Insurance (COI) before doing business.


Make sure your policy includes timely issuance of COIs and flexibility to list additional insureds (e.g., facilities or networks requiring protection).


We include this service standard with all policies we place.


Optional Coverage to Consider

Depending on how your agency operates, these add-ons may be worth including:

  • Cyber Liability Insurance – May cover data breaches, ransomware, or HIPAA violations

  • Non-Owned Auto – May protect you if you get into an accident while driving your own car for business

  • Employment Practices Liability (EPLI) – May help with employee disputes, wrongful termination, or harassment claims

  • Workers' Compensation – Often required by law if you hire staff


A tailored quote from a knowledgeable insurance partner will help you identify which ones make sense.


Final Thoughts

Choosing senior placement agent insurance isn’t just a compliance task—it’s a strategic decision that can protect your income, your reputation, and your peace of mind.

Use the checklist above as your guide. And if you’re unsure where to start, our team is here to help.


We’ll walk you through every step and make sure you’re not just covered—but confident.


Disclaimer: This blog post is intended for informational purposes only and does not constitute legal or insurance advice. Coverage availability and terms may vary. Consult a licensed advisor to assess your specific needs.

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